Marketing

Business’ Barrier Entry

Posted by Avijit 4 January, 2009 (0) Comment

If you’ve run or worked at a brick-and-mortar business, you’ve probably come across procedures or regulations involving accessibility. These usually relate to things like doorways being wide enough to accommodate wheelchairs, or making sure bathroom sinks can be reached by folks with physical challenges.

Some small business owners I’ve heard of become frustrated with these rules and regulations. They complain that they can’t afford the expenses involved, that they don’t have the time to do the necessary updates or that they just don’t like being told what to do.

Politics aside, there’s something here these business owners often miss: these kinds of accessibility accommodations are good for business. If someone in a wheelchair can’t get through your front door, she can’t buy your products. Regulation or no, it’s just good business sense. You want people to get through the doors. You want to remove what experts call “barriers to entry.”

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Categories : Advertising, Investing, Marketing, The Web Tags : Business Barrier

Neverblue Ads: An Affiliate Marketing Marketplace

Posted by Avijit 3 December, 2008 (0) Comment

Neverblue is a premier global performance-based affiliate network that brings together choice affiliates and quality online advertisers as partners through carefully monitored, custom advertising.

neverblue

Lead Generation and Online

Marketing Experts at Your Service

This are the opening lines of NeverBlueAds.

Affiliate Marketing Made Easy

With so many different affiliate deals out there to consider, it can be pretty hard to decide which deal would perform the best on your website. It can also be difficult to find those elusive diamonds in the rough, so to speak, that pay the big bucks for each referral. NeverblueAds makes this a heck of a lot easier, because they act as an intermediary between the affiliate (that’s you) and the advertiser.

After you sign up for an account, you gain access to a marketplace filled with literally hundreds of different affiliate deals, spanning just about every topic area imaginable. They’ve got automotive affiliate campaigns, debt relief, education, beauty, technology, entertainment, business opportunities, and more

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Categories : Affiliate Programs, Make Money Online, Marketing, Reviews, The Web Tags : Advertiser, Affiliate Marketing, banners, email messages, Neverblue, paid search

Offline Marketing Techniques For Online Business

Posted by Avijit 17 November, 2008 (3) Comment

offlinemarketing

When it comes to promoting your blog, things like social media, comment marketing or article marketing naturally come to mind. While these are tried and true ways to promote an online business, you may not have considered the fact that off-line marketing can often be as effective, if not more effective, than on-line marketing.

Why off-line marketing is important ?

Why is that? Why does off-line marketing often have a bigger impact on your online business? There are several reasons:

Off-line marketing is portable. If you run a small ad in a weekly flyer, a reader can rip the ad out and take it with him. A banner ad on a website is there only while the reader is on the site the ad is located.

Off-line marketing is personal. Personal marketing techniques – from passing out business cards to putting up a flyer at the library – tend to connect with people on a different level than online marketing techniques. In the offline world, people know there’s a real individual behind that business card. Online, there’s just a computer.

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Categories : Advertising, Make Money Online, Marketing, The Web Tags : Business, Community, Networking, Offline Marketing