Advertising
Business’ Barrier Entry
If you’ve run or worked at a brick-and-mortar business, you’ve probably come across procedures or regulations involving accessibility. These usually relate to things like doorways being wide enough to accommodate wheelchairs, or making sure bathroom sinks can be reached by folks with physical challenges.
Some small business owners I’ve heard of become frustrated with these rules and regulations. They complain that they can’t afford the expenses involved, that they don’t have the time to do the necessary updates or that they just don’t like being told what to do.
Politics aside, there’s something here these business owners often miss: these kinds of accessibility accommodations are good for business. If someone in a wheelchair can’t get through your front door, she can’t buy your products. Regulation or no, it’s just good business sense. You want people to get through the doors. You want to remove what experts call “barriers to entry.”
Offline Marketing Techniques For Online Business
When it comes to promoting your blog, things like social media, comment marketing or article marketing naturally come to mind. While these are tried and true ways to promote an online business, you may not have considered the fact that off-line marketing can often be as effective, if not more effective, than on-line marketing.
Why off-line marketing is important ?
Why is that? Why does off-line marketing often have a bigger impact on your online business? There are several reasons:
Off-line marketing is portable. If you run a small ad in a weekly flyer, a reader can rip the ad out and take it with him. A banner ad on a website is there only while the reader is on the site the ad is located.
Off-line marketing is personal. Personal marketing techniques – from passing out business cards to putting up a flyer at the library – tend to connect with people on a different level than online marketing techniques. In the offline world, people know there’s a real individual behind that business card. Online, there’s just a computer.
Finding Advertisers for Your Blog
In this video Gary Vaynerchuk answers how to monetize your blog or video blog with a practical illustration.
Of course you need to have at least some traffic to pull in advertisers - but once you do, if the advertisers are not coming to you yet - go to them.
The beauty of this is that as your traffic grows you’re able to charge more to these advertisers (give them traffic and many of them will stick with you). It also shows other advertisers that you’re attracting advertisers (which can stimulate new advertising).
