Offline Marketing Techniques For Online Business
When it comes to promoting your blog, things like social media, comment marketing or article marketing naturally come to mind. While these are tried and true ways to promote an online business, you may not have considered the fact that off-line marketing can often be as effective, if not more effective, than on-line marketing.
Why off-line marketing is important ?
Why is that? Why does off-line marketing often have a bigger impact on your online business? There are several reasons:
Off-line marketing is portable. If you run a small ad in a weekly flyer, a reader can rip the ad out and take it with him. A banner ad on a website is there only while the reader is on the site the ad is located.
Off-line marketing is personal. Personal marketing techniques – from passing out business cards to putting up a flyer at the library – tend to connect with people on a different level than online marketing techniques. In the offline world, people know there’s a real individual behind that business card. Online, there’s just a computer.
Managing a Multi-Author WordPress Blog
More and more blogs seem to be transitioning to multi-author set ups and as they do I’ve been asked increasingly for information on how to manage these types of blogs.
If you have a multi-author WordPress blog then you’ll want to check out a great post at Hongkiat - 35 Tips Tricks To Manage and Handle Multi-Author Blogs.
The post is packed full of useful tools and plugins that will help make the task of managing more than one author on a blog a lot easier - enjoy.
What Twitter Tools and Services Do You Use?
Over the last year there seems to have been a tool or service released for Twitter users every few days. There are:
- Twitter desktop clients (I’m a fan of Twhirl and TweetDeck)
- Twitter Applications for iPhone (I’m a user of Twittelator Pro)
- Twitter user ranking services (like Twitterholic)
- Visualization tools (like TweetWheel)
- Tools to import RSS feeds to your Twitter account (I use Twitterfeed)
- Tools for setting tweets to go off later (Tweetlater)
- Metrics tool (TweetStats - Twinfluence)
- Tools for sharing pictures on Twitter (Twitpic)
- Services to tweet to groups (GroupTweet)
- Twitter Directories (Twellow)
- Tools for finding new people to follow (Twubble)
- Tools for helping you to track Twitter Conversations (Tweet2Tweet)
- Trend Tracking tools for what’s hot on Twitter (Twitscoop)
- Tools to help Twitter integrate with other applications (TwitterCal - which lets you add items to your Google calandar by Twitter)
- Services for groups to tag and organize tweets (HashTags)
- Twitter updaters (Ping.fm - which allows you to update status on multiple sites like Twitter)
- Twitter backup services (TweetTake)
- Services to let you track which links people are clicking on in your Tweets (TweetBurner)
These are just some of the tools services I’ve used in the last few weeks and they only scratch the surface at the hundreds of Twitter tools that are released.
