June 26th, 2009 — Blogging, Content

Develop your area of expertise:
It’s not realistic – or even a good idea – for every employed person in the world to have a blog. For one thing, the blogosphere is cluttered enough as it is, and blogs that have no real purpose for existence will just muck things up even more. You should write a blog because you have a unique opinion on an industry issue and can establish yourself as a credible expert. Hone your perspective by reading literature and other blogs in your field and determining where there’s an unmet need.
Get your writing up to par:
Not everyone has the natural ability write and/or maintain a blog that requires a concise outpouring of coherent thought several times a week. If you want to blog but sense that your command of the written word needs a little fine-tuning, consider a writing class and study how the top bloggers construct their most popular posts.
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June 24th, 2009 — Affiliate Programs

Just read over at FOX Business that Amazon has decided to close out their affiliates program to residents of North Carolina (USA) due to a proposed change in sales tax for affiliate sales.
“In an email, Amazon reportedly told marketing affiliates in the state that the move was a direct result of North Carolina’s push to levy a tax on purchases made through Amazon affiliates.” FOX Business
I remember there was a similar situation with New York, I wonder which US state is going to be next? There’s more details on Amazon’s calling NC lawmaker’s bluff here.
Interesting what politics and legalities can do to a blogger or affiliate marketer, in just a blink. How do you feel about these laws that are changing the way bloggers effectively handle their income options?
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June 20th, 2009 — Content, The Web

Whether you want to use your blog to make money (and I heartily approve of that) or you just want to voices in your head to get their own platform, you need to get some things straight before you ever compose your first post. Which you’ve probably already done in your head, haven’t you?
Anyways, here are the big decisions you need to make before you set up your blog:
Your blog name and tagline. This is perhaps the most important step. Not only will your bog name and tagline be indexed by Google and the other search engines, but it is also the single most important branding tool you have. And you can’t change it easily once you’re established. Sure, I could start a new blog, but I would lose everything I’ve built into the John Cow brand. Even if I attempted to publicize the change and move my audience over, there will still be a loss, both in audience and perceived authority.
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May 12th, 2009 — Advertising, Google, Pay Per Click

If you participate in AdWords at all, you should know that Google allow’s for advertisers to bid on trademark terms, meaning when someone types in a specific trademark term, your ad would show up in the sponsored results.
What advertisers are not allowed to do is use the trademark terms in the adcopy itself but as for having the ad come up for that term, that is not an issue.
Personally for me, I see no issue with it. The way I look at it is no different then how radio, television or a local newspaper is. As long as the adcopy is within the rules, the time and place it appears is only limited by the amount of money the advertiser wants to spend.
Well if you asked Audrey Spangenberg, she would have a completely different view point on this.
What happened is Audrey Spangenberg typed in “FirePond” (the name of her small software company) and she was not impressed with what showed up. Her company website (http://www.firepond.com/) appeared in the top position for organic listings but above it were competitors and this caused Ms Spangenberg to become furious.
Now, this is not the first time this has caused someone to get furious over just such an issue (Gieco & American Airlines) … and I am sure Google will see more of it in the future.
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